THE MEDIATING ROLE OF BRAND CREDIBILITY ON CELEBRITY CREDIBILITY IN BUILDING BRAND EQUITY AND IMMUTABLE CUSTOMER RELATIONSHIP
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: IIMB Management Review
سال: 2021
ISSN: 0970-3896
DOI: 10.1016/j.iimb.2021.03.010